Last updated: February 2026
EST Hospitality LLC (“South EST,” “we,” “us”) is committed to protecting the privacy of our clients and their guests. This privacy policy describes how we collect, use, and safeguard information provided through our platform.
We collect information you provide directly to us, including contact information (name, email, phone), hotel and property details, and information submitted through our calculator and lead forms. For hotel guests enrolled in loyalty programs powered by our platform, we store stay history, points balances, and program activity as directed by the hotel operator.
We use the information we collect to operate and improve our platform, communicate with prospective and current clients, and provide loyalty program services on behalf of our hotel partners. Guest data is managed on behalf of and at the direction of the hotel operator.
We use industry-standard security measures to protect the data entrusted to us, including encrypted connections, access controls, and secure cloud infrastructure.
If you have questions about this privacy policy, please contact us at hello@southest.info.