Built for Outer Banks properties
Outer Banks guests come back every summer — but they rebook through VRBO instead of calling you. You already earned their loyalty. Now give them a reason to skip the middleman.
The Outer Banks is different from most vacation markets. Families don't come once and move on. They come back. Year after year, the same families rent the same week in Nags Head, Kill Devil Hills, Duck, or Corolla. Grandparents bring their kids. Those kids grow up and bring their own families. OBX loyalty runs deep.
But that loyalty doesn't translate to direct bookings. When the Johnson family starts planning next summer's beach week, they don't dig through their email for your phone number. They open VRBO and search “Outer Banks 4 bedroom oceanfront.” Your property shows up. They book. And you pay 15–25% commission on a family that's stayed with you three years running.
This is especially painful for property management companies handling dozens of rentals. Week-long stays at OBX rates mean the commission on a single booking can be $500 or more. Multiply that across a summer of repeat families, and you're handing over tens of thousands of dollars for guests who already know exactly where they want to stay. They're loyal to your property. They're just not booking through you.
VRBO, Booking.com, and Expedia aren't just listing your property. They're spending billions to make sure OBX families never call you directly.
$17.8B
spent on marketing by the top 4 OTAs in 2024 alone
$7.3B
Booking Holdings' marketing spend — 31% of their entire revenue
24%
of the time, YOUR property doesn't appear first — even when guests search your name
Your name. Your brand. A reason for families to book their beach week through you instead of VRBO.
Turn check-in into enrollment. When a family arrives for their week at the beach, you enroll them in 30 seconds. Now you have their email, their stay history, and a way to reach them when it's time to book next summer.
Points make the decision easy. When the same family starts planning next year, they already have a rewards balance with you. They don't need to search VRBO. They know exactly where they're staying — and they book direct to use their points.
Built for property managers too. Whether you own one rental or manage fifty, one loyalty program covers all your properties. Guests earn across your whole portfolio, giving them even more reason to stick with you.
Plug in your numbers below. With week-long stays and an average nightly rate around $250 in the OBX market, the commissions you pay on repeat families add up fast. See what happens when even a fraction of those guests start booking direct.
Plug in your numbers and see what happens when guests start coming back direct.
Annual average is fine
Expedia, Booking.com, Hotels.com, etc.
Usually 15–25% depending on your agreement
These guests came and went. You don't have their email. You can't bring them back.
If your loyalty program moves...
| OTA guests to direct | Guests retained | Commission saved | New direct rate |
|---|---|---|---|
| 10% | ~190/yr | $14,947/yr | 64% |
| 20% | ~380/yr | $29,894/yr | 68% |
| 30% | ~569/yr | $44,840/yr | 72% |
That's 190 to 569 guests per year who become YOUR repeat customers — and $14,947 to $44,840 in commissions you stop paying.
And it compounds. Year two, those guests come back direct again — plus the new ones you enroll this year.
Tell us about your property and we'll show you what your branded loyalty program would look like. No commitment, no pressure.